WD My Passport Studio WD launches My Passport Studio, ultra portable hard drives.Well-known storage products manufacturer Western Digital (popularly known as WD) introduced new My Passport Studio portable drives featuring the super-fast FireWire 800 interface and a customizable e-label. These ultra portable hard drives are made especially for MAC systems and available in 320 GB, 500 GB and 640 GB storage capacities.

My Passport Studio drives are created for Mac computers, compatible with Apple TimeMachine software. Drive also features with WD SmartWare backup software and 256-bit hardware-based encryption security. The e-label smart display always shows available capacity and drive locked/unlocked status. Utilizing e-paper technology, the information on the display remains clearly visible, even when the drive is unplugged.

“Many of our customers store their content on multiple external drives, making it difficult to know what content is on each drive,” said Dale Pistilli, vice president of marketing of WD’s Branded Products group. “The e-label smart display is an elegant and practical solution for organizing and keeping track of one’s digital life and work. WD SmartWare software makes it easy for users to protect their valuable content with automatic and continuous backup and encryption.”

The new WD My Passport Studio ultra-portable drives feature:

  • Smart display – a customizable e-label that reminds users of what is stored on the drive and provides available capacity and security status at a glance even when the drive is unplugged;
  • FireWire 800 – users can save and access data at top speeds with the high-performance FireWire 800 interface;
  • Plug-and-play, designed for use with Mac computers and compatibility with Apple TimeMachine software;
  • WD SmartWare software that visually presents consumers’ data in a software control center;
  • 256-bit hardware-based encryption and password protection for peace of mind knowing that data is protected from unauthorized access;
  • USB 2.0 interface – for convenience and compatibility among multiple computers;
  • Planet-friendly packaging derived from recycled materials to minimize waste;
  • HFS+ Journaled formatting and are compatible with Mac OS X Tiger, Leopard and Snow Leopard.

WD SmartWare software features:

  • Visual backup displays that show content in categories and shows the progress of backup;
  • Automatic, continuous data backup will instantly make a second copy whenever you add or change a file;
  • Retrieve valuable data to its original location whether it’s lost data or the file has been overwritten; and,
  • Customizable data backup that allows users to set drive security, run diagnostics, manage the power settings, and more from the WD SmartWare control center.

The new My Passport Studio drives are offered in capacities of 320 GB (WDBAAE3200ASL), 500 GB (WDBAAE5000ASL) and 640 GB (WDBAAE6400ASL) at a price tag of 149.99 USD, 179.99 USD and 199.99 USD respectively with 3-year limited warranty.



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