Tata Indicom and Tata DOCOMO today announce new value added ‘Push 4 All Mail’ e-mail service on mobile device. Now users can able to receive e-mail alerts via SMS on these service providers. Users can get this service on NON GPSRS mobiles too, because this push e-mail service works like daily SMS alerts.

‘Push 4 All Mail’ is a first-of-its-kind personalized email service on SMS.It allow Tata Indicom and Tata DOCOMO customers to access their Gmail, Hotmail or Yahoo emails on any type of handset via SMS. With this service, user can compose, reply, forward, delete and filter emails.

Announcing the launch of this service, Zubin Dubash, AVP VAS, new products development, Tata Teleservices, said, “Push 4 All Mail is a revolutionary service that will change the way people communicate. Customers will have to no longer worry whether their handsets are GPRS / BREW enabled or not, since Push 4 All Mail is a ubiquitous service that will provide hassle-free, easy-to-use email service on SMS. Today consumer preferences are changing dramatically and as a telecom operator it’s important to listen to consumer’s voice and offer services that make a meaningful impact both in terms of service and revenues.”

“We are extremely pleased at the commercial launch of Tata’s newly branded Push 4 All Mail SMS-based push-mail service and look forward to some very meaningful traction throughout 2010,” said Anthony DeCristofaro, president and CEO, iseemedia. “Tata Teleservices is the first operator in India to offer a push-mail service ubiquitously on all handsets which will revolutionise the way users receive and send their email via SMS, seamlessly from basic phone sets.”

To subscribe simply send “optin <email id> <password>” to 582829 (Tata Indicom) or 52206 (Tata Docomo). Tata Indicom and Tata Docomo subscribers can avail this service at Rs15 per month and 50 paise for every SMS sent to the shortcode.



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