Reliance Communications, India’s only telecommunication service offering both CDMA and GSM service across India has announce the India’s first “Live Chat” Customer Service. This service allows reliance CDMA and GSM subscribers to real-time query and issue handling through chat-based online platform. In the first phase of the launch ‘Live Chat’ will be available to Reliance’s over 1.3 million data customers across the country.
According to Anurag Prashar, President Corporate & Wireless – Customer Service, Reliance Communications, “Our data customers are internet savvy. Many of them, whether company executives, professionals, students, teenagers and even business owners, have had experience with various messengers and live chat utilities. This makes adoption of the online customer care delivery system much easier. As we expand to enhance this delivery channel, we plan to extend its coverage to our voice customers too. This is in line with our Service strategy of leading the industry through innovation and personalized care”.
Reliance ‘Live Chat’ Contact Center is located at at the company’s headquarters at New Mumbai. This facility will have over 500 dedicated workforces equipped to handle 75,000 live customer interactions in a day. The launch of ‘Live Chat’ forms the first step in this customer-oriented focus and enhancing the overall customer experience. RCOM is going Live with its Live Chat service across 15,000 towns with a scale-up plan to cover 24,000 towns by end of the first quarter of this fiscal.
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