Singapore based Pine Mobiles is all set to launch in the fastest growing Indian mobile market. Pine Mobile is a manufacturer and distributer of feature packed mobile phones. Company is planning to launch entry level handsets in India. Pine mobile phones are already launched in Singapore and China and after having success of these countries, company is now wants to establish in Indian market by the month end.
Rohit Aggarwal, CEO, Pine Mobiles said, “In the first phase of the launch, Pine will adopt mass oriented, rural centric approach, and cover the northern and northeastern parts of India-including Punjab, Lucknow and Assam. The company aims at selling over half a million handsets within the first year of its launch.”
Company also plans to start distribution in neighbor countries which includes, Nepal, Bangladesh and Sri Lanka. The company will further invest in setting up a manufacturing plant in the country.
According to Rohit Aggarwal, Pine Mobile phones are based on the ‘you name it, we have it’ concept. The phones features with QWERTY keyboard, email functions and comes with 3 SIM card slots. The company will launch KING, EXECUTIVE, A1, BEE and TRIO in Indian market. Pine TRIO features with triple SIM card slots. All the mobile phones will be available at price range of Rs 1,800 to Rs. 4,000.
The company will focus on in-store branding with an aim to reach 5,000 premium counters by end of the quarter, following the launch.
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Good News…….all the best, pine will definately have great show in India, we are eager to join the launch in Rajasthan market