Idea cellular introduces new tariff plan of Rs. 18 per month (recharge voucher) by which Mumbai, Maharashtra and Goa Idea cellular subscribers call 10 paisa per minute across these regions. According to Idea cellular, with this plan user can save an 83% reduction in rates over the existing rate. Idea cellular designed this plan targeting youth community, small entrepreneurs and self employed mass. The validity of Idea to Idea Power recharge is 30 days from the date of recharge.

Mr. Sashi Shankar, Chief Operating Officer – Mumbai, IDEA Cellular said ‘By introducing new Idea to Idea Power recharge we reinforce our commitment to provide value for money services to our subscribers. We understand our varied subscriber base and thus come up with best offers for varied sets of people. The Idea to Idea Power recharge will cater to a large section of people whose daily needs of staying in touch and informed will be served. By allowing consumers to pay less and talk more we have successfully been able to generate value and loyalty.’



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