Research In Motion (RIM) today announced that BlackBerry App World is now available to BlackBerry smart phones in the Philippines. Now Philippines Blackberry uses can download free as well as paid mobile applications for their smartphones.RIM also launched BlackBerry Device Software as well as BlackBerry Desktop Software for application download which include, BlackBerry Messenger; Facebook for BlackBerry; Flickr for BlackBerry; Bloomberg Mobile; Flixster; Chum Radio; Kaglom; Three Squared Demo; WorldMate Live: Travel Like a Pro; and Goal.com apps.
“BlackBerry App World makes it very easy for customers to discover and download applications for their BlackBerry smartphone. We are very pleased to offer this enhanced experience to our customers in the Philippines,” said Gregory Wade, Managing Director, Southeast Asia, Research In Motion. “Customers can also access BlackBerry App World to download updates of apps such as the popular BlackBerry Messenger or Facebook apps as they become available.”
Features of BlackBerry App World:
- Front Page Carousel – BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications vary from time to time, helping users discover new applications.
- Top Downloads – The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.
- Categories – BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.
- Search/Filter – BlackBerry App World includes a keyword search with filtering capabilities.
- Reviews – Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it.
- Recommend – BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry Messenger.
- Application Storage – BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.
- Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
- Update Notifications: Users are notified of updates to applications they’ve downloaded on BlackBerry App World.
To access BlackBerry App World, visit www.blackberry.com/appworld form desktop computer or mobile.blackberry.com from your Blackberry smartphone.




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Annie Matthew from Research In Motion and heads Alliances & Developer Relations for RIM in India is going to speak at India’s Biggest Multi-Platform Mobile Developer Summit 2010. The topics chosen is "The BlackBerry Advantage: Leverage It For Your Commercial Success"-Build an app, build a business! There are many ways to reap the financial rewards of your development efforts. Join this session to learn about the unique advantages of developing on the BlackBerry platform, including application discovery, payment models and alternate revenue streams that can translate your hard work into lucrative returns. We’ll focus on how existing and new technologies, such as BlackBerry App World™, platform services like BlackBerry Payment Service™ and BlackBerry Advertising Service™ that can maximize your results on consumer apps as well as technologies like Mobile Voice System™, BEAM™ and others that make BlackBerry the only choice for end to end enterprise solutions.