Bharti Airtel in partnership with Radio Mirchi today launched Mirchi Mobile on Airtel service. This service allows users to listen their favorite local Mirchi radio station from anywhere in India. Now users can able to listen 12 Radio Mirchi stations on Airtel mobile, even on without FM receivers mobile phones. This service will be initially available to Airtel customers in Delhi and Mumbai circles. The service will be shortly available in other regions soon.
Mr. Shireesh Joshi, Director-Marketing, Mobile Services, Bharti Airtel said, “Airtel is committed to continue delivering innovative offerings that enhance our customer’s experience on their mobile phones. Today, we are happy to partner with Radio Mirchi to innovate the radio listening experience for our customers – enabling them to carry their favourite radio experience wherever they go to any part of the country. Not limited by location or by handset features, Mirchi Mobile on Airtel offers a unique experience – only for Airtel customers.”
Announcing the launch of the service, Nandan Srinath – Head of mobility initiatives for the Times Group, said “Mirchi Mobile is a fantastic new avatar of Radio Mirchi; the brand has always been at the forefront of change and new technology and continues to be the #1 brand in the radio space nationally. This new service will allow Mirchi to be available more widely, in new formats and to more listeners than ever before. We are proud to partner with Airtel in this venture”
The service is powered by Spice Digital, one of the most popular Music-On-Demand service providers in India and International operators. To subscribe dial 59830 to listen to up to 100 minutes of Radio Mirchi content for Rs. 10 per week.
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